A Word from Our Founder

Woman, the founder, in a green top and white pants standing in a room with shelves and decor.

Hi, I’m Marie — a mom of five, a wellness advocate, and the founder of Pure Path.

My journey began with a simple desire: to create a safer home for my family.
But when I started looking for genuinely non-toxic products, I found that many didn’t work as well as promised and often came with confusing labels or greenwashed claims.

Pure Path was born out of a passion for making clean, conscious living more accessible — a place where every product is both safe and effective, carefully curated so that shopping feels empowering, not stressful.

Whether you're just starting your non-toxic journey or have been living this way for years, I hope Pure Path helps you feel supported, confident, and inspired along the way.

With love,

Marie

Our Mission

At Pure Path, our mission is to make non-toxic living simple and accessible by curating a trusted selection of clean, high-quality products for every corner of your life — from personal care and baby essentials to home cleaning and wellness.

We put thought into every product we carry, looking closely at ingredients, sourcing, and brand ethics. Our goal is to offer better, safer alternatives to
conventional products, without the confusion or overwhelm. While the clean space is always evolving, we stay committed to curating with care, integrity, and transparency.

We’re not just building a store — we’re building a community of conscious
consumers who care deeply about their health, their families, and the planet.

Our Values

Elevated Standards

Every product on Pure Path is a safer, cleaner alternative to conventional options.
We choose each one with your health and the planet in mind. We’re committed to
high standards and continuous improvement, always seeking the best available
options while staying true to our mission of non-toxic living.

People & Planet First

We prioritize products that are good for your health, ethically made, and gentle
on the environment, with a focus on minimal impact and long-term well-being.

Empowering Families

We’re here to help you make informed, intentional choices with confidence.
Because knowledge is power, and every small change matters.

Progress Over Perfection

Non-toxic living is a journey. We’re here to walk this path with you, one
mindful choice at a time.

Our Commitments to Quality and Sustainability

At Pure Path, we believe that what touches your skin and enters your home should be safe, ethical, and environmentally responsible. That’s why our products carry trusted certifications and labels that reflect our commitment to people, animals, and the planet.

From recyclable and biodegradable packaging to internationally recognized certifications such as ECOCERT, COSMOS, and ISO standards, every detail matters. Our organic cotton is GOTS certified, our formulations are dermatologically tested and hypoallergenic, and many of our ranges are cruelty-free and vegan.

By choosing Pure Path, you are not only investing in products of the highest quality, but also supporting a sustainable future where well-being and respect for nature go hand in hand.