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Marie Rino, founder of Pure Path, sitting on a sofa in a bright, natural home, enjoying a cup of tea — reflecting her journey as a UAE mum embracing a non-toxic lifestyle and creating Pure Path.

Why I Started Pure Path: A Mum's Journey to Non-Toxic Living

I didn't always scrutinise every ingredient label or worry about hidden toxins in everyday products. But becoming a mum changed everything - and it sparked a mission that would eventually become Pure Path, the UAE's trusted non-toxic marketplace.

The Wake-Up Call: When "Natural" Wasn't Enough

When my daughter started struggling with persistent eczema, I found myself desperately searching for the gentlest, safest products available. The irony? Even those confidently labeled "natural" or "clean" were often laden with questionable chemicals and hidden toxins that could be making her condition worse.

Around the same time, I watched people I loved battle cancer, infertility, and unexplained health issues. The question that haunted me was simple: how much of this is linked to the everyday products we trust and use without question?

This realization sent me down a rabbit hole of research that would forever change how I viewed consumer products.

The Research That Changed Everything

I started reading labels obsessively. Researching ingredients with names I couldn't pronounce. Discovering that the beauty and cleaning industries are largely unregulated, with thousands of chemicals approved for use without comprehensive safety testing.

What I found was alarming:

  • Endocrine disruptors in everyday toiletries affecting hormonal balance
  • Carcinogenic compounds in cleaning products we use daily
  • Respiratory irritants in air fresheners and laundry detergents
  • Neurotoxins in conventional personal care items

The more I learned, the more determined I became to find truly safe alternatives for my family.

Building a Better Marketplace: The Pure Path Solution

Finding genuinely non-toxic products became a full-time obsession. I spent countless hours researching brands, reading ingredient lists, and verifying certifications. It was exhausting and time-consuming.

That's when the idea for Pure Path crystallized: why shouldn't there be a curated marketplace where busy parents, health-conscious individuals, and anyone seeking safer alternatives could find products they could trust - all in one place?

Our Mission: Making Non-Toxic Living Accessible

Pure Path isn't just another online store. We're your trusted partner in creating a healthier home environment. Every product in our collection undergoes rigorous vetting:

  • Transparent ingredient lists - no hidden nasties
  • Third-party certifications from recognized organic and non-toxic standards
  • Sustainable packaging that doesn't compromise our planet's health
  • Family-safe formulations suitable for babies, children, and sensitive skin

Why This Matters for UAE Families

Living in the UAE presents unique challenges for maintaining a non-toxic lifestyle. The extreme heat means we're often indoors with air conditioning, making indoor air quality crucial. The abundance of dust requires frequent cleaning, making safe cleaning products essential. And the multicultural environment means we need access to diverse, trusted brands that cater to different needs and preferences.

Pure Path bridges these gaps by offering:

  • Climate-appropriate products that work in UAE conditions
  • Local delivery ensuring fresh, potent natural products
  • Educational resources to help you make informed choices
  • Community support for your non-toxic living journey

The Ripple Effect: Beyond Personal Health

Choosing non-toxic products isn't just about personal health - it's about creating a ripple effect of positive change. When we support brands that prioritize safety and sustainability, we're voting with our wallets for a cleaner, healthier future.

Every purchase at Pure Path contributes to:

  • Reduced chemical load in our homes and bodies
  • Support for ethical, sustainable manufacturing
  • Cleaner waterways through biodegradable formulations
  • A marketplace that demands better from the beauty and cleaning industries

Your Journey Starts Here

Making the switch to non-toxic living doesn't have to be overwhelming. Start small - perhaps with a natural deodorant or eco-friendly cleaning spray. Notice how your body responds to cleaner ingredients. Feel the peace of mind that comes with knowing exactly what's in the products you're using.

Because making healthy choices shouldn't be hard work. It should be a natural, accessible part of caring for yourself and your family.

Welcome to Pure Path - your shortcut to a safer, simpler lifestyle. Together, we're proving that when it comes to the products we bring into our homes, we don't have to compromise between effectiveness and safety.

Ready to start your non-toxic journey? Browse our carefully curated collection of cleaning products, personal care items, and baby essentials - because your family deserves nothing but the purest path forward.

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A minimalist flat lay of sustainable self-care and cleaning essentials made from natural materials, styled with greenery to reflect a clean, non-toxic lifestyle.

Your Guide to Non-Toxic Living in Dubai: Simple Swaps That Actually Work

I didn't always scrutinise every ingredient label. My journey toward non-toxic living started gradually, back when I became a mum for the first time. As my family grew and I witnessed health challenges within my own circle, I became more aware of what we were bringing into our home. Between school runs, busy days, and raising five children, it wasn’t about being perfect — it was about becoming more intentional with the choices I made for my family’s wellbeing. Why Non-Toxic Living Matters (Especially in Dubai) Living in Dubai presents unique challenges for our families. Between the heat, dust, and indoor air that's constantly recycled through air conditioning, we're already dealing with environmental stressors. The last thing we need is adding unnecessary chemicals to the mix. Here's what shocked me most when I started researching: indoor air can be up to 5 times more polluted than outdoor air, largely due to fumes from cleaning products. In Dubai's climate, where we spend so much time indoors, this really matters. Studies have found that common household items release hundreds of volatile organic compounds (VOCs) - chemicals that can linger in our air long after we've finished cleaning. For families with young children, this is particularly concerning because little ones are more vulnerable to these exposures. The good news? Making the switch to cleaner alternatives is easier than I thought, and the benefits are immediate. The Hair Care Revolution: Why I Switched to Sulphate-Free I wish I'd known this sooner: those rich, foamy suds we associate with "deep cleaning" might actually be doing more harm than good. Sulphates like sodium lauryl sulfate (SLS) are brilliant at stripping away oil and dirt, but they don't discriminate - they also remove the natural oils that keep your hair healthy and moisturised. In Dubai's already harsh climate, this can leave hair feeling dry, brittle, and difficult to manage. What I Noticed After Making the Switch When I first tried the Passion Labs Frankincense Fortifying Shampoo, I was sceptical about the gentler lather. But within a few weeks, the difference was clear. My hair felt softer, more balanced, and far less frizzy - crucial when you're dealing with Dubai's humidity. Here's why sulphate-free works so well for UAE families: Gentler on Sensitive Scalps: Dubai's heat and frequent washing can make scalps more sensitive. Sulphate-free formulas clean effectively without the irritation. Preserves Natural Moisture: Instead of stripping everything away, gentle cleansing agents like those in the Passion Labs Ginseng Restorative Shampoo maintain your hair's natural protective barrier. Perfect for Treated Hair: If you colour your hair or have treatments done, sulphate-free formulas help maintain those results longer. The Passion Labs Wheat & Rice Volumizing Shampoo cleanses without fading colour or undoing salon work. Making the Transition The adjustment period is real, but brief. You might notice less foam initially - that's completely normal. Your scalp may take a couple of weeks to recalibrate its oil production. Give it time, and pair your new shampoo with a nourishing conditioner like the Passion Labs Natural Hydrating Hair Conditioner. For extra nourishment, particularly during Dubai's dryer months, I love adding a few drops of Aroma Tierra Organic Jojoba Oil to damp hair ends. It absorbs beautifully without weighing hair down. Rethinking Personal Care: The Deodorant Dilemma Here's something I never questioned until becoming a mother: why do conventional deodorants contain aluminium? Aluminium compounds work by blocking sweat ducts, but they also come with concerns that I wasn't comfortable ignoring. When I started researching alternatives, I discovered that effective odour protection doesn't require harsh chemicals. Natural Deodorants That Actually Work I'll be honest - my first attempt at natural deodorant was disappointing. But that was before I found formulas that understand how our bodies actually work. The Natural Deodorant for Women uses a thoughtful blend of arrowroot powder and natural antimicrobials to control odour without blocking natural sweating. It took about a week for my body to adjust, but now I honestly prefer how fresh and comfortable I feel throughout the day. For the men in our family, the Natural Deodorant for Men includes essential oils that provide a subtle, clean scent while offering all-day protection. And for teenagers or anyone with sensitive skin, the Natural Deodorant Unscented is gentle enough for daily use without any irritation. Why Natural Works Better in Dubai Dubai's climate means we're going to perspire - it's natural and healthy. Rather than fighting against our body's cooling system, natural deodorants work with it. They control the bacteria that cause odour while allowing the natural detoxification process to continue. The adjustment period is typically 1-2 weeks as your body rebalances. During this time, stay consistent, and consider gentle exfoliation to help your underarms transition. Transforming Your Kitchen: The Heart of Clean Living The kitchen is where so much of family life happens, and it's also where we can make some of the most impactful changes. I never realised how many unnecessary chemicals were lurking in my dish soap and cleaning supplies until I started looking for alternatives. Dish Care That Actually Works Switching to The Botanist Liquid Dish Soap was a revelation. It cuts through grease just as effectively as conventional products, but without the harsh chemicals that can irritate sensitive skin or leave residues on dishes that touch our food. For the dishwasher, The Botanist Dishwasher Powder uses plant and mineral-based ingredients that naturally cut grease and protect both your dishes and the planet. It's particularly effective with Dubai's hard water. Sustainable Kitchen Tools Here's something I wish I'd discovered years ago: Earth Fix Hub's range of natural cleaning tools. The Biodegradable Dish Scrubber works just as well as synthetic sponges but breaks down naturally rather than adding to landfill waste. Natural Cleaning Solutions For surfaces, The Botanist Kitchen Cleanser handles everything from countertops to stovetops with essential oil-based formulas that smell beautiful and clean effectively. It's particularly good at dealing with the cooking oil residues that seem to appear constantly in Dubai's kitchen environment. Cleaning Products: Creating a Chemical-Free Home This is where I noticed the biggest immediate difference in our home's air quality. Switching from conventional cleaning products to natural alternatives transformed not just how our home smelled, but how we all felt in it. Multi-Surface Solutions The Botanist Multi Purpose Cleanser became my go-to for almost everything. It handles daily cleaning tasks beautifully and leaves surfaces genuinely clean without that chemical film you sometimes get with conventional products. For different areas, I use targeted solutions: The Botanist Floor Cleanser for tiles and marble, Glass And Mirror Cleanser for windows and surfaces (crucial with Dubai's dust), and Bathroom Cleanser for deeper cleaning without harsh fumes. Deep Cleaning Made Simple For more intensive cleaning, Sanna's range of natural cleaning powders work brilliantly. Soda Crystals are a powerful degreaser while Citric Acid removes mineral deposits (essential with Dubai's hard water), and Sodium Bicarbonate tackles odours and general cleaning. Room Freshening Without Chemicals Instead of synthetic air fresheners, The Botanist Home And Linen Mist uses pure essential oils to naturally refresh spaces. It's particularly lovely for bedrooms and living areas where synthetic fragrances can be overwhelming. Laundry: Clean Clothes Without Compromise Laundry products were some of the worst offenders for indoor air pollution in our home. The shift to natural alternatives made our laundry room - and our clothes - smell genuinely fresh rather than artificially perfumed. Effective Natural Washing Because You Care Laundry Powder cleans beautifully without optical brighteners or synthetic fragrances. It's particularly good for sensitive skin, which matters when clothes are in contact with our skin all day. For liquid washing, The Botanist Laundry Wash works in both top and front-loading machines and is gentle enough for delicates while still tackling Dubai's dust and everyday stains. Boosting Cleaning Power Naturally The Botanist Laundry Booster naturally brightens whites and removes odours without chlorine bleach. It's particularly useful for sports clothes or anything that needs extra freshening. Sanna Citric Acid works brilliantly as a natural fabric softener and helps prevent mineral buildup in both clothes and washing machines - essential with Dubai's hard water. Paper Products: Sustainable Choices for Daily Life This might seem like a small change, but switching to sustainable paper products made a noticeable difference in both our environmental impact and our daily routine. Bathroom Essentials Bambuyu Toilet Paper is surprisingly soft and strong - you honestly can't tell the difference from conventional products except for the peace of mind knowing it's made from sustainable bamboo rather than virgin forest. The Bamboo Facial Tissue boxes are perfect for bedside tables and throughout the house. They're durable enough for runny noses and gentle enough for sensitive skin. Kitchen Convenience Bambuyu Kitchen Towel handles spills and cleaning just like conventional paper towels but breaks down naturally. The Car Facial Tissue Box is perfect for keeping in the car - essential for Dubai's dusty roads. What I love about bamboo products is that they perform just as well as conventional options while being naturally antimicrobial and biodegradable. Plus, bamboo grows incredibly quickly, making it a truly sustainable resource. Caring for Our Furry Family Members Our pets deserve the same consideration we give to human family members. Rory's Apawthecary products use natural ingredients that are safe for pets while being effective for their care needs. Natural Pet Grooming Dog Shampoo uses gentle, plant-based ingredients that clean effectively without irritating sensitive pet skin. The Dog Conditioner keeps coats soft and manageable, particularly important in Dubai's dry climate. Dog Ear Cleanser handles routine ear care naturally, while Dog Soother provides relief for minor skin irritations using aloe vera and other soothing ingredients. Aromatherapy for Pets Dog Aromatherapy Spray uses calming essential oils that are safe for pets and help create a relaxing environment. It's particularly useful during stressful times like thunderstorms or fireworks. These products prove that natural doesn't mean less effective - our pets get the care they need without exposure to unnecessary chemicals. Keeping Bugs at Bay Naturally Living in Dubai means coexisting with various insects, particularly during certain seasons and around green areas. Traditional DEET-based repellents are effective, but they come with that distinctive chemical smell and can feel harsh on skin. Natural alternatives have come such a long way. The Aroma Tierra Bug Off Organic Essential Oil Roll-on is perfect for quick application - I keep one in my handbag for playground visits or outdoor activities. The essential oil blend creates a protective barrier that insects naturally avoid. For longer outdoor exposure, The Botanist Natural Insect Repellent provides broader coverage with a pleasant, herbal scent that won't overwhelm you or the people around you. What Makes Natural Repellents Effective The key is understanding active ingredients. Oil of lemon eucalyptus, for instance, is recognised by health authorities as genuinely effective for mosquito protection. Citronella masks the scents that attract insects, while peppermint and other oils create an environment bugs simply don't enjoy. The trade-off is reapplication frequency - natural formulas typically need refreshing every few hours, but that's a small price for avoiding harsh chemicals, especially on children's skin. Simple Swaps for Your UAE Home Creating a healthier home environment doesn't require a complete overhaul. Here are the swaps that made the biggest difference for our family: Morning Routine: Switch your regular shampoo for a sulphate-free option like the Passion Labs range. Your hair (and scalp) will thank you within weeks. Personal Care: Replace aluminium-based antiperspirants with natural deodorants. The adjustment period is brief, but the long-term comfort is worth it. Kitchen Essentials: Start with dish soap and gradually replace cleaning products with natural alternatives like The Botanist range. Laundry Day: Natural washing powder and boosters clean just as effectively while being gentler on skin and the environment. Daily Paper Products: Bamboo alternatives work exactly like conventional products while supporting sustainable practices. Pet Care: Natural grooming products keep furry family members healthy and comfortable. Outdoor Protection: Keep natural insect repellents handy for family outings. They're gentler on skin and more pleasant to use regularly. Deep Cleaning: Natural cleaning powders handle tough jobs without harsh chemicals or overwhelming fumes. Making It Work for Your Family The biggest lesson I've learned? Start small and be patient with the process. Your body needs time to adjust to gentler formulations, but once it does, you'll wonder why you waited so long to make the switch. Dubai families face unique challenges - from intense heat to constant air conditioning - and our product choices should support our health, not add unnecessary stress to our systems. Every small change adds up to a significant impact on your family's wellbeing. You don't need to transform everything overnight. Pick one area, try quality alternatives, and build from there. Ready to Start Your Non-Toxic Journey? The path to cleaner living doesn't have to be complicated. We've done the research and testing to bring you products that genuinely work in our UAE climate and lifestyle. Whether you're starting with gentler hair care, making the switch to natural deodorants, transforming your kitchen with eco-friendly tools, finding effective alternatives for cleaning and laundry, choosing sustainable paper products, caring for your pets naturally, or finding effective outdoor protection, every step towards reducing chemical exposure is a step towards better family health. Your family deserves products that support their wellbeing without compromise. That's exactly what we're here to help you find. Ready to make the switch? Explore our carefully curated collection of non-toxic essentials at Pure Path - Dubai's trusted source for clean living. From sulphate-free hair care to effective natural cleaning products, sustainable paper goods to gentle pet care, we've done the vetting so you can shop with confidence.  

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Minimalist ceramic essential oil diffuser emitting mist on a wooden shelf, promoting natural aromatherapy and non-toxic home fragrance.

5 Everyday Swaps That Will Transform Your Dubai Home's Air Quality

I never thought much about the air inside my Dubai home until I started waking up with a stuffy nose every morning. Living in a sealed, air-conditioned environment seemed normal – after all, it's how we survive the heat here. But I wish I'd known sooner how the products I was using daily were quietly compromising the very air my family was breathing. The truth is, our indoor air quality in Dubai faces unique challenges that most of the world doesn't deal with. When you're sealed inside for most of the year, every spray, cleaner, and chemical you bring into your home stays there, circulating through your living space day after day. Here's what I've learnt about transforming your home's air quality – and these changes made a difference I could actually feel. Why Dubai Homes Need Special Attention Living in Dubai means our homes operate differently from most places in the world. We're essentially living in controlled environments with: Minimal natural ventilation – Windows stay closed for months at a time Constant air conditioning – The same air recirculates continuously Dust infiltration – Despite our best efforts, fine particles find their way in Heat-accelerated off-gassing – Chemicals in products become more volatile in high temperatures When harmful chemicals can't escape, they build up. Every synthetic fragrance, harsh cleaning chemical, and toxic spray creates a cocktail that our families breathe in constantly. Swap 1: Ditch Chemical Air Fresheners for Natural Aromatherapy The Problem: Most air fresheners don't actually freshen air – they mask odors with synthetic fragrances that can trigger headaches, respiratory issues, and hormone disruption. The Natural Solution: Instead of plugging in synthetic air fresheners, switch to natural aromatherapy that actually improves your environment. Essential oils like eucalyptus naturally purify air whilst lemongrass and peppermint provide genuine freshness without harmful chemicals. What I Use Now: Santorini Electric Diffuser paired with pure essential oils creates a naturally fresh environment without any toxic chemicals Essential oil blends specifically designed for different moods – Sleep Aid for bedrooms, energizing citrus blends for living areas Immediate Benefit: Within days, I stopped getting those artificial fragrance headaches, and the air actually felt cleaner. Swap 2: Replace Conventional Cleaning Products The Problem: Traditional cleaners release volatile organic compounds (VOCs) that linger in sealed Dubai homes. Products with ammonia, chlorine, and synthetic fragrances create an invisible chemical cloud every time you clean. The Natural Solution: Plant-based cleaners work just as effectively without compromising your indoor air. The key is choosing products that clean without releasing harmful chemicals into your sealed environment. What Works in My Dubai Home: Kitchen Cleanser – cuts through grease without harsh chemical fumes Multi-Purpose Cleanser – tackles everything from high chairs to yoga mats with essential oils that naturally refresh rather than mask Floor Cleanser – safely cleans the largest surface in your home without leaving toxic residue Pro Tip: In Dubai's dust-prone environment, frequent cleaning is essential. Using natural products means you can clean more often without worrying about chemical buildup. Swap 3: Transform Your Personal Care Routine The Problem: Bathrooms become chemical hotspots when we use conventional aerosols, synthetic deodorants, and chemical-laden personal care products in poorly ventilated spaces. The Natural Solution: Switch to natural personal care products that work with your body's natural processes rather than against them, whilst being kind to your indoor air quality. My Family's Switches: Natural Deodorant for Women and Men – provides all-day protection without aerosols or aluminium Unscented Deodorant – perfect for sensitive skin and doesn't add synthetic fragrances to your home's air Health Benefit: Less chemical absorption through skin means fewer toxins in your system, whilst your home's air stays cleaner for everyone. Swap 4: Upgrade Your Laundry Routine The Problem: Conventional laundry detergents and fabric softeners release chemicals that cling to clothing and continue off-gassing long after laundry day. In Dubai's sealed homes, these chemicals accumulate in your wardrobe and throughout your living space. The Natural Solution: Natural laundry products that actually work in Dubai's climate, without leaving chemical residues on clothes that touch your family's skin all day. What I've Switched To: Natural Laundry Powder – effectively cleans without synthetic fragrances or harsh chemicals Citric Acid as a natural fabric softener – leaves clothes soft without chemical coating Sodium Percarbonate for natural whitening and stain removal Game Changer: Clothes feel genuinely clean rather than chemically coated, and the laundry room no longer smells like a perfume factory. Swap 5: Choose Natural Paper Products  The Problem: Conventional paper towels, tissues, and cleaning cloths often contain formaldehyde and bleaching chemicals that off-gas into your indoor environment, especially problematic in Dubai's heat. The Natural Solution: Opt for unbleached, naturally processed paper products from Bambuyu and reusable alternatives. Smart Approach: Reduce reliance on disposable paper products whilst choosing natural alternatives for what you do need. Signs Your Air Quality Is Improving Within the first month of making these swaps, here's what my family noticed: Morning stuffiness disappeared – We started waking up feeling clearer Fewer headaches – Particularly afternoon headaches that we hadn't connected to our home environment Better sleep quality – Less tossing and turning, especially for our children Reduced skin irritation – Less unexplained dryness and noticeable improvement in my daughter's eczema. Overall energy boost – Less of that heavy, tired feeling at home Your Implementation Strategy Start Here: Begin with Swap 2 (cleaning products) because you'll notice the difference immediately, and cleaning products affect the largest surface area of your home. Budget-Friendly Approach: Replace products as they run out rather than throwing away what you have Prioritize high-impact swaps first — start with the products that release the most chemicals into your home (like cleaners, air fresheners, and laundry detergents). These give you the biggest improvement in air quality for the least cost. Focus on the rooms where you spend the most time first Where to Shop in UAE: Pure Path delivers across the UAE, making natural swaps accessible without hunting through multiple stores. Their curated selection means you're not overwhelmed with choices – just effective, natural products that work in our climate. Maintaining Momentum: The key is noticing how much better you feel. Once you experience genuinely clean air in your home, you won't want to go back to the chemical-laden alternative. The Bottom Line Your Dubai home doesn't have to be a sealed chemical environment. These simple swaps create genuinely cleaner air without sacrificing effectiveness. In a climate where we're sealed inside for most of the year, every product choice matters more. Start with one swap, notice the difference, then continue transforming your home into the healthy sanctuary your family deserves. Your lungs – and your family's wellbeing – will thank you for it. Ready to start improving your home's air quality? Explore Pure Path's range of natural alternatives designed specifically for UAE homes and climate.

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Non-toxic home cleaning bundle from Pure Path featuring The Botanist cleaners, Sanna toilet powder, Bambuyu bamboo paper, and eco-friendly dish scrubbers on a wooden table.

Non-Toxic Cleaning: What I Wish I Knew Sooner

Many conventional cleaning and laundry products contain harmful chemicals that can affect both your health and the environment. Ingredients like ammonia, chlorine bleach, phthalates, and synthetic fragrances may be common, but that doesn’t make them safe. These chemicals can cause skin irritation, hormone disruption, and respiratory problems — especially in young children, babies, and pets who are more sensitive to their effects. Some have even been linked to long-term health issues, and when used daily in closed spaces like bathrooms or laundry rooms, the risk increases. These substances often end up in our waterways, harming aquatic life and contributing to environmental degradation. A clean-smelling home shouldn’t come at the expense of your well-being or the planet. 3 Ingredients to Avoid in Cleaning Products: Chlorine Bleach – A powerful disinfectant that can irritate the lungs and skin. Phthalates – Found in synthetic fragrances, these are known endocrine disruptors. Sodium Lauryl Sulfate (SLS) – Often used for foaming, but can be harsh and drying. There’s a Better Way: Non-Toxic Alternatives The good news? You can keep your home fresh and spotless, without harsh chemicals. At Pure Path, we’ve curated a thoughtful selection of non-toxic cleaning and laundry products that are just as effective, without compromising your health or the environment. We proudly feature: Sanna – Minimalist, natural cleaning solutions made with ingredients you can actually pronounce. The Botanist – Beautifully crafted, plant-powered home care that’s safe for the whole family.  Because You Care – Powder laundry products made with Marseille soap and mineral-based ingredients for a truly clean wash.   These brands are transparent, eco-conscious, and committed to creating products you can trust. Whether you’re cleaning the kitchen, doing laundry, or wiping down high-touch surfaces, safer options are out there — and they work. Explore our cleaning products collection to make the switch today. Because a clean home should never come at the cost of your health. Make the Switch Today!

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